Training built the knowledge.Coaching is where it meets the customer.
DAiVE is a live virtual coaching platform using AI, built for sales and service teams. Every person practices real conversations with a virtual customer, is scored against your own standard, and gets written coaching after every session.
You trained your people. And they still aren't ready.
Training gives people the knowledge: they remember the product, the process, the standard. What happens next is a different skill. It is the moment a salesperson or a service team member takes what they know and presents it in a way that is relevant to the person in front of them, and then works with that person through to a result.
That skill is built the way every skill is built, through practice with specific feedback, repeated. That is coaching, and the research on it is consistent.
Across randomized trials, the average coached person outperformed about two in three of the uncoached, and on behavior about three in four.
Practicing with feedback nearly doubled the retention effect of practicing without it.
In a 2,327-agent study, the individual coaching predicted measurable performance gains over time.
The problem was never whether coaching works.
It was getting it to your entire team.
Good coaching is very expensive: a professional coaching session averages US$272 an hour in North America (US$244 worldwide), and only 27 percent of organizations make it available to all employees (ICF, 2023). The usual alternative to a professional coach is the manager, who spends only about 13 percent of their time developing their people (Deloitte, 2025).
When coaching is improvised, quality varies, and the research is blunt about what that costs: in the largest meta-analysis of feedback ever done, more than one-third of feedback interventions made performance worse (Kluger and DeNisi, 1996). Skilled coaching lifts results. Unskilled coaching often lowers them (Dahling et al., 2016). DAiVE ensures the right coaching at the right investment.
Until now.
Practice. Get scored. Get coached. See the results.
A live, unscripted conversation with a virtual customer about one of your products or a common customer concern.
Every session is checked against your own product knowledge and your own process, the same way for every person, every time.
Feedback after every session: what went well, what to work on next, and how to improve.
Managers see readiness by proficiency, region, location and person. Learners see their own progress.
The coaching your training deserves, for every person.
DAiVE takes the three things that have kept coaching scarce and removes them. Cost: every person on the team is coached, not the few a budget can cover. Consistency: one standard, applied the same way across the whole organization, written from the research on what makes feedback work. Measurement: readiness you can see, by person and by location, instead of a feeling.
| Manager coaching | Professional coaches | Role-play in class | DAiVE | |
|---|---|---|---|---|
| Reaches everyone | When the manager has time | A few senior people | Takes class time; people take turns as customer and learner | Every person, on their own schedule |
| One consistent standard | Varies by manager | Varies by coach | Varies by facilitator | The same standard at every location |
| Specific, written feedback | Sometimes | Usually | Rarely written down; many points missed | After every completed session |
| Measurable | Hard | Hard | Not really | By person, location, region and organization |
| Cost per person | The manager's time | High | Once, in the training budget | One flat fee, pricing on request |
Built for the people who run training,
and the people who lead sales and service.
What coaching delivers, by the numbers.
Share of uncoached people the average coached person outperformed on behavior in randomized trials.
Performance lift from managers who coach well, in a study of more than 7,000 employees and managers.
The retention effect of practice with feedback versus practice alone.
People who reliably improved after practicing with an AI partner and written feedback, versus watching a coaching video.
Thirty-day retention held on one five-year national training program run by the team behind DAiVE.
The team behind DAiVE has trained 62,000 sales and service staff across 24+ brands and built more than 200 programs.
About DAiVEQuestions
What is DAiVE?
What is AI role-play coaching?
Does DAiVE replace training?
Is DAiVE only for one industry?
How do we start?
See how DAiVE would coach your team.
Thirty minutes. You watch a live DAiVE session, see the coaching and the dashboard that follow, and we show how your brand and your process could be coached within it.
Book a demo