Your people know the product. Now watch them use it.
One customer, one conversation, one chance. DAiVE gives every salesperson and service advisor a place to practice that conversation first, with a virtual customer, and a coach that tells them in writing what to do better next time.
Coaching works on a sales floor. Most floors cannot deliver it.
In a one-year study of 1,246 sales representatives in 136 teams, the manager's coaching skill predicted annual sales goal attainment. More coaching was not better on its own: frequent coaching from a low-skill manager went with worse results (Dahling et al., 2016). In a 2,327-agent contact-center study, the coaching each person received predicted objective performance improvement over time (Liu and Batt, 2010). The pattern is clear. Skilled, consistent coaching moves numbers. The problem is that managers have about 13 percent of their time for it (Deloitte, 2025), and no two managers coach the same way.
A real conversation, not a quiz.
The learner picks a product or a service concern and meets with a virtual customer. The customer is lifelike in their roleplaying and responses, asking questions about the products, services and competitors and answering discovery questions. The learner is coached on their interaction, dealing with comparisons, and relating the brand to the customer's needs and wants. When the conversation ends, the scorecard tells the story: how it went, what went well, and what to work on next.
Product knowledge, process, and the skills in between.
Every answer is checked against your own product facts. Service conversations are coached against your service process; sales conversations against your sales steps. In between sits what decides the outcome: discovery, rapport, handling the question nobody prepared for, and the objection. Your brand's language counts. An honest "let me confirm that" is treated as what it is, the right answer.
Who is ready, where, and what to do about it.
Readiness rolls up from each person to the location, the region and the whole organization. Each manager sees the level they are responsible for. Learners see their own progress and can compare earlier sessions, which keeps them practicing between the moments that count.
What coaching does for a sales and service team, by the numbers.
Managers who coach well lift performance by up to 26 percent; managers who comment on everything lower it by up to 8 percent.
Coaching skill predicted annual sales goal attainment across 1,246 representatives in 136 teams.
Targeted, mistake-specific feedback after a practice negotiation improved the next one's outcome; generic feedback did no better than none.
Where it pays off first.
New hires
The first real customer should not be the first practice.
Product launches
Everyone practices the new product before the first question comes in.
Service advisors
The service conversation, coached against your own process, before the customer is at the counter.
Network consistency
One standard, every location, every person.
Questions
Does the virtual customer behave the same every time?
Can a salesperson game it?
How long is a session?
What does it cost?
See a DAiVE session on your product.
Thirty minutes. We load one of your products, you watch a live conversation, and you see the coaching and the dashboard that follow.
Book a demo